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The Power of Catchy Slogans and Jingles

Last updated on August 2, 2023

Though it has been 3 years since the infamous Cellino & Barnes law firm breakup, the jingle is still cemented in my mind. I will forever remember their number, 800-888-8888. Countless other jingles are remembered by me and the rest of America. Jingles are short, catchy songs used in commercials that stick in the viewer’s mind, making them think of the business for longer, and in turn raising their chances of buying a product. All in all, jingles, music, and slogans improve a company’s potential sales and profits.

According to a study done by The Manifest, 47% of people use a slogan or mission statement to decide whether or not they are going to purchase a product from a business. This shows that close to half of people depend on slogans to make purchasing decisions, meaning that a good slogan can improve a company’s sales. Texas A&M states that background music in a commercial caused higher intention of purchase and more positive emotions compared to an advertisement with only narration. 
Businesses can also compose entire songs and if they are catchy and entertaining enough, they can powerfully drive sales revenues. A prime example of this is the Burger King “Have it your way” advertisement. An article by Ben Coley states that after this famous commercial entered American homes, Burger King sales rose by 5%. Though this number may be small, 5% of Burger King’s sales are probably more money than most of us will see in our entire lives. The song has also been streamed over 2 million times on Spotify, further supporting its popularity. This further proves that music, slogans, and jingles improve a company’s profits.

Many articles claim that jingles are dying out and that this age of advertisement is better suited for pop songs rather than jingles, but this argument is untrue. Countless jingles such as “I’m Lovin’ it”, “Nationwide is on your side”, “Like a good neighbor, State Farm is there”, and “Ricola!” are extremely memorable and popular jingles remembered by both current and former generations. The Burger King songs are proof that these jingles are not just nice songs, but also practical ways of improving sales and reach. The cost of creating a short jingle can cost from $5,000 – $10,000, while the cost of buying the rights to an already created song can reach up to $500,000 if it’s popular enough. 

The use of jingles in advertisements, despite what some may say, is not overused or outdated. Business owners, whether creating their first-ever TV commercial or adding another ad to their plethora of commercials, should all consider adding some kind of catchy slogan or jingle somewhere in their commercial to improve sales and profits.

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